The Background
Keep Sweden Tidy Foundation is a non-profit organization that promotes recycling and combats litter through public awareness campaigns and environmental education.The Foundation was founded in 1983 by the Swedish Environmental Protection Agency and the company Returpack. Its origins, however, is in the Keep Nature Tidy campaign that was launched in 1963 by the Swedish Society for Nature Conservation. The Foundation logotype was introduced at this time: the spruce forest reflected in a lake – a symbol for clean water and unspoiled nature.
Links